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White Papers & Black Mirrors
I’ve been meaning to properly read the “Digital Isn’t Working (Yet)” white paper by Ian Fitzpatrick & Erik Pelletier at Almighty in Boston, and found some proper time this afternoon to do it. (I...
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Are Brands Fracking The Social Web? [ My talk from Squared ]
I’m not long out of giving a new talk this morning for the first time, at Squared in London to the bright young things who’re just starting out on a six week intensive learning experience. It’s always...
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Choosing the Best ‘Path’ in Social
Social media can connect you to a huge amount of people, but what if you don’t want to go with quality over quantity?I’ve been picking up a certain skepticism in the zeitgeist recently, critical of the...
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Are Brands Fracking The Social Web? – V2.0
I’m really enjoying talking at Squared every quarter. Notionally it could be the same talk, but what I’m finding is that it’s a question I’m asking out loud all of this year, and so as I get a better...
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Social Intelligence: The Key to Joining-Up Sales and Marketing
Social selling and its missing intelligence.Author: Nathan Windle, Product Director at Gumbyte.As a marketing or sales professional you may already be aware of, or be practicing, social selling. If...
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Continuity vs Copying: a dialogic conversation with Martin Weigel
You might remember, dear reader, that earlier this week I told you about this dialogic experiment I was doing with Contagious? Yes? Well, the first response piece to my original provocation has gone...
View ArticleJohn Lewis Christmas Cuteness and Kat Von D Lipstick Foul-up – The Best and...
The best…. John Lewis have done it again, with this year’s Christmas ad offering a heartwarming tale of friendship between a bear and a hare. For the past 3 years John Lewis have come up trumps with...
View ArticleThe three habits that can make you a master connector
Every relationship begins with discovery—learning about another’s experience, what you have in common, what sets you apart. It is critical, therefore, that you take the posture of “journalist” when...
View ArticleThis module will show you the little known features of LinkedIn and how you can measure its effectiveness as a sales and marketing tool. © Target Internet for Target Internet, 2014. | Permalink | No...
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2014 – Fracking The Social Web
It’s always a pleasure to speak at Squared, and today I was back with a new version of the ‘Are Brands Fracking The Social Web’ talk. As always, shared for everyone, and all thoughts, builds and ideas...
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