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Make Things People Want or Make People Want Things? – my slides from #IdejaX
I was honoured to be invited to talk at IdejaX in Croatia this year. I’m just back home to lovely chunky broadband, so thought I’d upload my slides. View more presentations from John V Willshire...
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Oh the irony…
I’m sorting through my old pictures here and there, when I get a chance. 30Gb worth of unsorted pictures isn’t that easy to get through. But better to start now… Anyway, I’m discovering all sorts of...
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Make Things People Want & The Hollow Factory…
Make Things People Want & The Hollow Factory… from John V Willshire A talk I gave on 27th November at IAB France / Hyper Island workshop in Paris… it’s set off all sorts of new thoughts too,...
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Lego Batman’s take on the Future of Advertising 2020.
Last year, the Herdmeister Mark Earls and I were asked to contribute to the Wharton School of Advertising. Given that it’s a celebration of different views from across academia, business, students and...
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Nike Fuelband, Oreo, and the distortive effects of data
listen to ‘Nike Fuelband, Oreo, and the distortive effects of data’ on Audioboo
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White Papers & Black Mirrors
I’ve been meaning to properly read the “Digital Isn’t Working (Yet)” white paper by Ian Fitzpatrick & Erik Pelletier at Almighty in Boston, and found some proper time this afternoon to do it. (I...
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Are Brands Fracking The Social Web? [ My talk from Squared ]
I’m not long out of giving a new talk this morning for the first time, at Squared in London to the bright young things who’re just starting out on a six week intensive learning experience. It’s always...
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Choosing the Best ‘Path’ in Social
Social media can connect you to a huge amount of people, but what if you don’t want to go with quality over quantity?I’ve been picking up a certain skepticism in the zeitgeist recently, critical of the...
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Are Brands Fracking The Social Web? – V2.0
I’m really enjoying talking at Squared every quarter. Notionally it could be the same talk, but what I’m finding is that it’s a question I’m asking out loud all of this year, and so as I get a better...
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Social Intelligence: The Key to Joining-Up Sales and Marketing
Social selling and its missing intelligence.Author: Nathan Windle, Product Director at Gumbyte.As a marketing or sales professional you may already be aware of, or be practicing, social selling. If...
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Continuity vs Copying: a dialogic conversation with Martin Weigel
You might remember, dear reader, that earlier this week I told you about this dialogic experiment I was doing with Contagious? Yes? Well, the first response piece to my original provocation has gone...
View ArticleJohn Lewis Christmas Cuteness and Kat Von D Lipstick Foul-up – The Best and...
The best…. John Lewis have done it again, with this year’s Christmas ad offering a heartwarming tale of friendship between a bear and a hare. For the past 3 years John Lewis have come up trumps with...
View ArticleThe three habits that can make you a master connector
Every relationship begins with discovery—learning about another’s experience, what you have in common, what sets you apart. It is critical, therefore, that you take the posture of “journalist” when...
View ArticleThis module will show you the little known features of LinkedIn and how you can measure its effectiveness as a sales and marketing tool. © Target Internet for Target Internet, 2014. | Permalink | No...
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2014 – Fracking The Social Web
It’s always a pleasure to speak at Squared, and today I was back with a new version of the ‘Are Brands Fracking The Social Web’ talk. As always, shared for everyone, and all thoughts, builds and ideas...
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